What prime cost is
Prime cost = cost of goods sold + total labor. Cost of goods is what you spent on the food and drinks you actually sold. Labor is every dollar of payroll: hourly staff, salaried managers and chefs, the employer side of payroll taxes, and benefits. Divide the total by sales and you have prime cost percentage.
It matters because these two lines are the biggest costs you can actually control week to week. Rent is fixed. Prime cost moves with every order guide, every schedule, and every comp.
What a good number looks like
The rule of thumb most operators use is 60% to 65% of sales or lower. Quick-service tends to run leaner, full-service tends to run higher. Don't chase one magic number. Watch your own trend month over month, and find out why when it jumps.
A number that looks too good is a flag too. It usually means something's missing: salaried managers left out of labor, payroll taxes never split from wages, or a big vendor invoice that hasn't been entered yet.
Why one point matters
Every point of prime cost is 1% of sales. On $100,000 a month in sales, one point is $1,000 a month, or $12,000 a year. The calculator shows that number for your own sales, which is usually the fastest way to see whether tightening an order guide or a schedule is worth the effort.
When the books can't give you the number
Most owners who try this hit the same wall: the inputs aren't in the books, or they're there but wrong. Invoices get posted when they're paid instead of when the food arrived. Inventory never gets counted. Liquor, food and paper goods sit in one expense account. Payroll comes in as one lump.
If that's you, monthly bookkeeping on top of messy history won't fix it. The history needs a cleanup first. That's a core service here, not an afterthought. See how it works in the catch-up and cleanup guide, or get a ballpark with the cleanup estimator.
Related reading: the complete restaurant bookkeeping guide, the bar and nightclub bookkeeping guide (pour cost and liquor inventory), the month-end close checklist, and what cost of goods sold means.